P5

a) purpose- Dogs galore is a app where you can share pictures of your dog and share tips and tricks of how you train them to even help people who are looking into getting a certain type of bread but want to know more depth into how well they train and what you feed them etc, it is a good way for dog owners to get ideas and tips for their dogs to. 47,596 dogs were left behind in council pounds last year, where they remained unclaimed by their owners. The main reason is because people do not spend enough time researching ad knowing the needs for certain types of dogs that’s why we have created this app as it is a more fun and personal way to share your experience with your dog and for people to get 1st hand advice who are interested in getting a dog. 

b) format/style - I have kept the colours neutral as it is aimed at both men and women I have also got a theme of bones as when people think of dogs they think of them playing with bones.  

c) target user/membership - It is aimed at ages 20-60 both male and female as if you are interest in getting a pet you will most likely have a suitable house for it to live in. It is also aimed at dog lovers who just want to share their tips and tricks to help other people’s dogs. 

d) Production plan/ time scales-

 e) launch date- My launch date will be on the 15th of December. I have chosen this date as it is near to Christmas so the preimium package would be a great thing to by someone as a present, also Christmas is a huge time for getting dogs as it is the time for giving and receiving and who wouldn't want to wake up on Christmas day with a dog under the tree. The app will be able to ensure that people are making the right decision to get  dog and if they do what type of dog would fit their lifestyle for any time but to ensure they are getting the right dog as a Christmas present. 

f) possible revenue streams (how it might make money)

It will make money through sponsors these can be posts based on what they search the most that show up on people’s profiles which they cannot get rid of the company will pay us to post the posts. 

It will also make money through pay per click because if people speak about the companies it will promote that business and the same time will make Dogs Galore money. 

We will also make money through banner advertisement and we will also have pop up advert videos and if people watch the full video they will get it add free for 6 hours, the company will make money through this as a company pay us to show the advert. For example dogs trust would pay us to advertise as our app focus on people who are dog lovers and we share the same target audience a it is a niche market.

Also the company pets at home would be a company that advertise as they have everything from dog toys , bedding , grooming , clothing and even dog health care so our app will hit their target audience and therefore they will want to advertise with us to get the most out of the money they are paying to advertise. 

There is a premium service which charge the user £5 a month, this premium service will be add free and every month you will get a goody bag with a treat for your dog, this could include a bone, a toy, a dog wistel etc. 

g) budget

The budget for my project was £25,000, luckily I have managed to stay under budget which will mean if anything goes wrong we can use the money we saved to fix it or it can be saved to use later on to improve the site or for advertisement for the site.

h) consider legal/ethical issue

Legal

Copyright- If someone posts copyright material then we transfer all responsibility to the users and state the copyright agreement.

Terms of use- The use of third party content in our terms of use indicate that users are entirely responsible for the data they post.

Criminal behavior- The site does not allow any criminal behavior but if any if found then users will be reported and the police will be contacted.

Protection of vulnerable dogs- If accounts are made and pictures are released of vulnerable dogs then the account will be taken down immediately and the police will be contacted immediately.

Ethical 

Age restrictions- The site is for 13+ so anyone under the age of 13 must not sign up. If they are and get caught their profile will be removed.

Language- If unpleasant language is used then users can be put on warnings and if it happens more than once then banned from the site.

Protection of vulnerable dogs- If accounts are made and pictures are released of vulnerable dogs then the account will be taken down immediately and the police will be contacted immediately.

Equality-I will ensure i have neutral colours running throughout my site so it is not aimed at one gender it will be aimed for everyone. 

I)Privacy/security measures

All accounts will have the opportunity to decide whether they want their profile to be private or public. All details such as email addresses, usernames, passwords and any other personal details should be hidden from everyone apart from the person who’s profile it is. If you forget your password then they will send you a link to your email to reset it but before you can you will be asked one of your security questions.

j) site map

k) Detailed information as to why that target audience will find it useful and easy to navigate around the website.

It will be easy and straight forward to navigate around dogs galore this is essential as , when you sign up a tutorial comes on and it shows you how to use it, there will also be reminders when you first get it of how to use it. It is designed quite similar to Instagram and it is used by most people so will find it easier to use it as it won’t be all brand new. Everything is also clearly labelled with words and pictures so will be much easier for people to navigate around the site.

3 different competitions



Petlas an app which is a global database of over 100,000 pet related locations and services including pet suppliers and services, veterinary practices , pet- friendly locations, danger alerts many more. It is available on both IOS and Android.




At just $0.99 , it is cheaper than a lot of the other pet first aid apps but still manages to have all the tools you might need in case an emergency strikes. You can locate the nearest vet hospital , learn to treat everything from allergic reactions to bleeding ad also find out what is just normal, crazy , puppy behaviour. It is available on IOS.


Barkcam is a app where you can show a photos of your dog , selfies with your dog, and then more photos of your dog. The app has a function that gets your lovely pup all perked up and actually looking good at the camera. You can also add fun stickers to your photo, add doggone adorable filters with names like "vintage pup" and more cool things. Available on IOS and Android.